Smartphone

Which smartphone is so loud that it hires “Iron Man” Robert Downey Jr. About advertising?

After the great success of Avengers: Endgame with breaking box office records worldwide, “iron man” Robert Downey Jr. back to my hobby as a brand ambassador for smartphone devices. And this time he agreed to use his image to advertise the newly launched OnePlus 7 Pro a few days ago.

On his personal Weibo page, Robert has excited Endgame fans as well as tech fans with the image of a OnePlus 7 Pro, standing next to the blue McLaren (racing brand is also collaborating with OnePlus) and wear vest shirt combo – sports shoes. Cool looking!


Iron Man goes as a brand ambassador for OnePlus after ‘retiring’ at MCU

OnePlus said the company has “borrowed” the image of the “Iron Man” to advertise its equipment within Asian countries, especially in the two most populous markets in the world. are China and India.

OnePlus does not disclose the price that the company hired Robert to become a brand ambassador, but it will certainly not be small. 6 years ago, HTC also paid for Robert Downey Jr. amount up to $ 12 million to implement global marketing campaign. After a series of successes with blockbusters from Marvel Studios, OnePlus certainly had to spend a much larger amount of money to get the actor back.


OnePlus may have to pay a small amount to be able to cooperate with Iron Man

OnePlus, a smartphone brand from China with the slogan “flagship killer”, always gives users the smartphone devices with the most powerful configuration but the lowest price. That is also the reason OnePlus offered to justify “not wasting money on equipping water-resistant features”.

However, with the OnePlus smartphone becoming more and more expensive (OnePlus 7 Pro is the most expensive OnePlus ever), plus “borrowing” the image of the “most expensive” actor in Hollywood to do great Brand porcelain, OnePlus will be hard to keep the promise of a “flagship killer” device with a strong configuration, many features but with reasonable price.

It is unclear whether the cooperation plan with Robert Downey Jr. This time, whether the OnePlus will bring it into or not. However, with the previous failure of HTC in the brand promotion campaign with the Ironman, OnePlus will need to make more efforts to maintain its current position in the market. fierce smartphone.

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